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Nowadays, everyone with a Facebook profile considers themselves an expert in social media. They create a Facebook page, boost a few posts and BANG….they consider themselves a full-fledged online marketer. They don’t take into account the marketing knowledge, experience, and training a true professional has before they venture out into the social media world alone.
Being a professional at social media marketing is just like being a professional in any other field. Think of it this way, how would you compare to a professional landscaper? Sure, you may be able to plant a few flowers in a garden, but if you were asked to landscape an entire backyard from a dirt lot, you would likely do half the job a professional landscaper would.
Social media platforms, like Facebook and Twitter, are designed to be used by anyone and social media pages for a business seem simple enough to use at first glance. Most people don’t realize they are in need of a professional social media manager to get the maximum results out of social media marketing and social media advertising.
Here are 3 reasons having a Facebook doesn’t make you a pro:
Algorithms Are Constantly Changing
Every industry has technology changes, new programs, and overall industry news that professionals stay informed of. In the social media world, there are constant changes for how businesses and social media channels interact. The typical Facebook user is most likely unaware of these changes and will not be on the cutting edge of algorithm updates, but a social media professional will know everything about the updates before they even happen. Having a social media professional on your side, allows your business to stay ahead of the curve when it comes to changes in social media.
Social Media Advertising Is Deceptive
One of the most crucial parts for businesses using social media is knowing how to leverage the advertising budget. Facebook for example has over 10 different advertisement types, 2 platforms to create ads and serves ads to a multitude of platforms. Facebook Advertising was made to take anyone’s money without questioning their spending habits. If you choose to spend endless amounts without any idea on what you’re doing, Facebook will happily take your money. If your business is on social media, you need a professional to help you advertise using the correct CPA (cost per action) to reach your target market. Otherwise, you may as well be gambling; throwing money into a machine and hoping you get lucky.
Facebook Is Not God
Although Facebook is undeniably one of the most popular social media advertising platforms available, it isn’t the only social media outlet you can use for your business. Depending on your business model and marketing goals, you may benefit from advertising on Pinterest, Twitter, or even Instagram. Just keep in mind that putting all of your marketing efforts and dollars into one outlet may not be the best strategy for your business.
At On Target Media Inc., we partner with businesses to create custom social media strategies unique to the industry and location. Our team offers comprehensive social media management backed by years of marketing knowledge and experience. If you are interested in social media management or social media advertising for your business, contact us at 702-307-4007.
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