You’ve invested in your website, search engine optimization and online marketing campaigns. We can help you measure your results.
On Target Media provides a call and lead tracking portal with integrated visitor tracking capabilities that let’s you see exactly how effective your results are from the various channels including:
- Organic search via search engines including Google, Yahoo and Bing
- Paid search via PPC and CPC
- Display, mobile and video ads
- Referrals from other websites
- Social media
- Email marketing
Visitor Level Tracking for Website Traffic
We track every visitor that comes to your website and record the following:
- Time and date
- Page views
- Time on the site
In addition, each visitor is allocated a unique phone number. This enables us to track each phone call generated through your website and online marketing campaigns and link it back to that website visitor.
In fact, you can track a visitor’s activity from the point they landed on your website, every page they’ve visited and calls they’ve made to your business. We can tell you everything about that visitor down to the phone number they used to call you, their operating system, even the type of web browser they used to view your website.
Easy to Read Reporting and Analytics
You’re not a statistician yet you need to be able to glean insights from thousands of pieces of data and you need to do it quickly. We distill all of this complex data into an easy to read dashboard that shows you trends through charts, graphs and summary data. A quick glance will give you an immediate overview of the health of your online marketing initiatives. And with a few clicks, you can drill down into more detailed data and analytics.
Track Website Leads
How do you define a lead? On Target Media provides you with the marketing analytics to track each and every lead generated through your online marketing efforts including the following:
- Phone call
- Online purchase
- Online chat
- Online form completion
- Website download of an app, document or other collateral
Are you using a CRM system like Salesforce? If so, we can provide your agents with a real time view of previous caller interactions.